777sb Privacy Policy

777sb is the data controller responsible for the personal information of all registered Players on the Platform. As data controller, 777sb determines the purposes and means by which personal data is collected and processed in connection with the operation of the Platform and the provision of online casino and sports betting services to Pakistani players.

All enquiries, access requests, correction requests, or complaints relating to the handling of your personal information should be directed to the 777sb Data Protection contact, reachable via the support channels described in Section 13 of this Policy.

777sb collects personal information about you in the following categories, depending on the nature of your interaction with the Platform:

777sb does not collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, biometric data, or health information, except where health-related information is voluntarily provided by a Player in the context of a responsible gaming self-exclusion or support request.

777sb uses the personal information we collect for the following purposes:

• Account Administration: Creating and managing your 777sb account, verifying your identity and age, and maintaining accurate account records.
• Transaction Processing: Processing your PKR deposits and withdrawals via JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, and supported cryptocurrency channels.
• Service Delivery: Enabling your access to casino games, sports betting markets, live dealer tables, and all other products available on the 777sb Platform.
• Regulatory Compliance: Meeting our obligations under applicable anti-money laundering (AML), Know Your Customer (KYC), and responsible gaming regulations, including maintaining records required by compliance audits.
• Fraud Prevention & Security: Detecting, investigating, and preventing fraudulent activity, account abuse, unauthorised access, and other illegal or prohibited conduct on the Platform.
• Responsible Gaming: Monitoring account activity for indicators of problem gambling behaviour, administering self-exclusion requests and deposit limit settings, and communicating relevant responsible gaming information to Players.
• Customer Support: Responding to your queries, resolving disputes, investigating complaints, and providing technical assistance via live chat or email.
• Platform Improvement: Analysing aggregated and anonymised usage data to understand how Pakistani players interact with the 777sb Platform and to improve product features, user experience, and performance.
• Marketing Communications: Sending you promotional offers, bonus notifications, and platform updates where you have provided consent to receive such communications. See Section 11 for opt-out information.

777sb processes your personal information on one or more of the following legal grounds, depending on the specific processing activity in question:

• Contractual Necessity: Processing that is necessary to perform our contract with you — namely, providing the 777sb gaming and betting services you have registered to use, processing your deposits and withdrawals, and administering your account.
• Legal Obligation: Processing that is required for 777sb to comply with applicable legal and regulatory obligations, including AML and KYC requirements, financial record-keeping obligations, and responsible gaming mandates.
• Legitimate Interests: Processing that is necessary for the purposes of 777sb's legitimate business interests — including fraud prevention, platform security, abuse detection, and internal analytics — where those interests are not overridden by your fundamental privacy rights.
• Consent: Processing based on your freely given, specific, and informed consent — primarily in the context of marketing communications. Where consent is the legal basis for processing, you retain the right to withdraw that consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.

777sb does not sell your personal information. We may share your data with carefully selected third parties only in the following circumstances and for the specific purposes stated:

• Payment Processors: Your financial information is shared with payment service providers — including JazzCash, EasyPaisa, HBL, UBL, and Meezan Bank — solely to the extent necessary to process your deposit and withdrawal transactions. Each provider operates under its own data protection obligations.
• Game Content Providers: Certain technical data, including your session identifier and game activity, is shared with licensed casino game providers to enable game delivery and to resolve technical disputes regarding game outcomes.
• KYC & Identity Verification Services: Your identity documents and personal details may be shared with third-party identity verification providers to complete the KYC process required for account verification and withdrawal processing.
• Fraud Prevention & Compliance Partners: In cases where fraudulent activity or money laundering is suspected, relevant account and transaction data may be shared with fraud prevention platforms, financial intelligence units, or law enforcement authorities as required by law.
• IT Infrastructure & Cloud Services: 777sb's platform operates on secure cloud infrastructure. Your data may be stored on servers managed by our hosting and infrastructure partners, all of whom are contractually bound to handle your data securely and solely in accordance with our instructions.
• Legal & Regulatory Authorities: 777sb will disclose personal information to courts, regulators, law enforcement agencies, or other competent authorities where required to do so by applicable law, court order, or regulatory direction.

In all cases where 777sb shares your personal information with a third party, we take reasonable steps to ensure that appropriate data protection agreements and confidentiality obligations are in place.

The 777sb Platform uses cookies and similar tracking technologies to ensure proper Platform functionality, maintain your session state, and collect anonymised performance analytics. The following categories of cookies are used on the 777sb website:

• Strictly Necessary Cookies: These cookies are essential for the Platform to function correctly. They enable core features such as user authentication, session management, and secure page access. These cookies cannot be disabled without fundamentally impairing your ability to use the Platform.
• Functional Cookies: These cookies remember your preferences — such as your selected language, display settings, and responsible gaming tool configurations — so that you do not need to re-enter them on each visit.
• Analytics Cookies: 777sb uses anonymised analytics tools to understand how players navigate the Platform, which pages are most visited, and where technical issues occur. This data is aggregated and does not identify you personally.

777sb does not use third-party advertising cookies or cross-site tracking technologies that follow you across the internet for commercial profiling purposes. You may manage your cookie preferences at any time through your browser settings. Please note that disabling strictly necessary cookies will affect Platform functionality.

777sb retains personal information for as long as is necessary to fulfil the purposes for which it was collected, or for as long as is required by applicable law, whichever is the longer period. The following general retention principles apply:

• Active Accounts: Personal and transaction data associated with an active 777sb account is retained for the duration of your account relationship with the Platform.
• Closed Accounts: Following account closure — whether voluntary or due to a breach of our Terms & Conditions — 777sb retains KYC documentation, financial transaction records, and account activity logs for a minimum period required to comply with applicable AML and financial record-keeping regulations.
• Support Communications: Live chat transcripts, emails, and support ticket records are retained for a period sufficient to resolve ongoing disputes and to maintain a record of our customer service interactions.
• Marketing Data: Where you have consented to receive marketing communications, your contact details and marketing preferences are retained until you withdraw consent, at which point they are removed from our active marketing lists promptly.

Upon expiry of the applicable retention period, personal data is either securely and permanently deleted or anonymised such that it can no longer be linked to any individual Player.

777sb implements a range of technical and organisational security measures designed to protect your personal information against unauthorised access, accidental loss, disclosure, alteration, or destruction. These measures include:

• 256-bit SSL/TLS encryption for all data transmitted between your device and the 777sb Platform.
• Encrypted storage of sensitive data at rest, including KYC documentation and financial account references.
• Access controls that restrict internal access to personal data on a strict need-to-know basis, with role-based permissions applied to all 777sb staff and system administrators.
• Regular security assessments and vulnerability testing of the Platform infrastructure.
• Two-factor authentication options for Player accounts, strongly recommended for all 777sb users.
• Incident response procedures for detecting, containing, and notifying affected parties of any personal data breach in accordance with applicable obligations.

While 777sb takes all reasonable precautions to protect your data, no online platform can guarantee absolute security against all possible threats. You also play an important role in keeping your account secure by maintaining a strong, unique password and by not sharing your login credentials with any other person.

As a 777sb Player, you have the following rights in relation to your personal information. To exercise any of these rights, please contact the 777sb support team using the details provided in Section 13:

• Right of Access: You may request a copy of the personal information that 777sb holds about you, along with information about how it is being used and with whom it has been shared.
• Right to Rectification: If any personal information we hold about you is inaccurate, incomplete, or outdated, you have the right to request that it be corrected. Basic account details can also be updated directly within your 777sb account settings.
• Right to Erasure: In certain circumstances, you may request that 777sb delete your personal information. Note that this right is subject to limitations where retention is required by law — for example, where AML regulations require us to retain transaction records for a prescribed period.
• Right to Restriction: You may request that 777sb restrict the processing of your personal information in certain circumstances — for example, while a dispute about the accuracy of your data is being resolved.
• Right to Object: Where processing is based on legitimate interests, you have the right to object to that processing. 777sb will cease the relevant processing unless we can demonstrate compelling legitimate grounds that override your interests.
• Right to Withdraw Consent: Where processing is based on your consent — primarily in relation to marketing communications — you may withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of any processing carried out before the withdrawal.

The 777sb Platform is strictly intended for adults aged 21 years and above. 777sb does not knowingly collect personal information from individuals under the age of 21. If 777sb becomes aware that personal information has been collected from an individual who is under 21 years of age, such information will be promptly deleted and the associated account will be permanently closed.

Parents and guardians who have reason to believe that a minor has registered an account on the 777sb Platform or has provided personal information to 777sb without consent are encouraged to contact the 777sb support team immediately via live chat so that appropriate steps can be taken without delay.

777sb employs age verification measures during the registration process and may request supporting identity documentation — including a CNIC or passport — to confirm that a Player meets the minimum age requirement of 21 years. Accounts for which satisfactory age verification cannot be completed will be suspended until verification is resolved.

777sb may send you promotional offers, bonus notifications, and platform updates via SMS to your registered Pakistani mobile number, or via email to your registered email address, where you have provided your consent to receive such communications at the time of registration or subsequently through your account settings.

You may opt out of marketing communications from 777sb at any time by:

• Updating your communication preferences within the 777sb account settings panel.
• Replying "STOP" to any promotional SMS received from 777sb.
• Using the unsubscribe link included in any promotional email sent by 777sb.
• Contacting the 777sb support team via live chat and requesting removal from marketing lists.

Please note that opting out of marketing communications does not affect the delivery of essential transactional and account-related communications — such as deposit confirmations, withdrawal notifications, account security alerts, and KYC verification requests — which are necessary for the operation of your account and will continue to be sent regardless of your marketing preferences.

777sb reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, applicable law, or the services we offer. Where a material change is made to this Policy, 777sb will notify active Players via email or a prominent Platform notification prior to the amended Policy taking effect.

The "Last Updated" date displayed at the top of this page will be revised to reflect the date of any amendment. Your continued use of the 777sb Platform following publication of a revised Privacy Policy constitutes your acknowledgement of and agreement to the updated terms. If you do not agree with the revised Policy, you must cease using the Platform and may request account closure by contacting 777sb support.

We encourage all Players to review this Privacy Policy periodically to stay informed about how 777sb collects, uses, and protects your personal information. The most current version of this Policy is always available at https://777sb.club/privacy-policy.

If you have any questions, concerns, or requests relating to this Privacy Policy or to the handling of your personal information by 777sb, please reach out through the following channels:

• Live Chat: Available 24 hours a day, 7 days a week directly from your 777sb account dashboard. This is the fastest channel for urgent privacy enquiries, including requests to exercise your data rights or to report a suspected data security incident.
• Email: [email protected] — for formal written privacy requests, access requests, or erasure requests. Please include your registered username and account ID in all correspondence to enable us to locate and verify your records efficiently.

777sb aims to acknowledge all privacy-related correspondence within 2 business days and to provide a full substantive response within 30 calendar days of receiving all information required to process your request.